Dry or brittle

Phytema™ natural and organic shampoos for dry or brittle hair are made with more than 99% ingredients of natural origin, ensuring that they are as gentle as can be on your scalp and hair.  More than 20% of these natural ingredients are produced organically.  Our natural and organic shampoos are free of parabens, silicones, sulphates and quaternary ammonium.

What causes dry hair ?

In most cases, hair becomes dry owing to a lack of moisture. This dehydration is often due to excessive use of appliances such as hair dryers, straighteners and other heating devices. But it can also result from genetic causes. Specifically, a lack of sebum can be hereditary. In these cases, the hair is not covered in the protective film normally created by the sebum, and is therefore more fragile and vulnerable.

What can I do about it ?

To remedy dry hair, you need treatments that hydrate the hair to the core. The Phytema™ natural and organic shampoos serve to repair the hair, in depth, from root to tip. They ensure that the hair is fully hydrated, restoring it to its normal condition. Used in combination with Phytema™ natural and organic treatments, you will soon restore your hair's natural shine and suppleness.